SEO is a form of digital marketing that is sort of free as compared to the other paid marketing options. No one with an online business or a blog misses out on the opportunity of getting their website ranked with the help of SEO.
With everyone dishing out SEO advice right and left, you quickly get on with implementing them and you see your website metrics moving up. However, your website isn’t ranking in the search results, while you keep optimizing and acquiring plenty of links. What is it that you’re not doing right that is hampering its ranking?
You might want to look into these top SEO tactics that you love, but they are actually whacking your ranking.
Mistake#1 Adhering to Every Random SEO Advice
When that advice isn’t converting into revenue, does anyone care? Instead of listening to every self-proclaimed SEO agency, dive into your core metrics that actually reflect your sales and work on them.
Perform regular site audits as it helps identify what’s wrong. As you fix those faults, you will begin to see more conversions and sales within your analytics
Mistake#2 Wrong Keywords = Zero Conversion
You think ranking for competitive keywords is going to give your newborn website the boost it requires? Think again. The only people who can go for highly competitive keywords are those who have established their footprint in the SEO world and possess highly mature sites.
Be patient, you will get there too. But to get there, you will have to go for keywords that work for your site.
Look for these three things: High Volume.
High CPC, if people are paying a lot of money for it, bet it converts.
Low SEO Difficulty (SD). The higher the SD, the more difficult it is to rank. Go for SD in the 20s, 30s, and 40s.
Mistake#3 Monotonous Anchor Tags
If you’re going for a keyword such as ‘best internet provider,’ it doesn’t mean that all your anchor tags should exactly entail ‘best internet provider’ when linking to other sites.
Even when you’re going for internal links, not all your anchor tags should be restricted to ‘best internet provider’. In this instance, your anchor tag text should go with the flow of your blog post.
Make it sound natural e.g. while talking about gaming in a blog post, you could say, ‘if you want to lower the ping while gaming online, click here and find a better internet provider for yourself.’
Whenever you’re using anchor tags, you don’t always have to add your keyword, it can even go like, ‘For a stellar gaming experience, here is the best way to reduce lag and high pings.’
Use keywords that do not give your article an affected air; they can be related to the post, brand-oriented, or even random. Besides, when all your links have the same anchor tag, Google will realize that you’re trying to fool it and won’t fall for your manipulation. The breakneck speed at which you raised your ranking is going to come to a screeching halt, and you’ll see your rank plunging because your anchor tag was too rich.
Mistake#4 Audit? No time for it
Any idea if your site and app are achieving the goals you made? Do you know which page and content are driving traffic? Which is driving sales? How are your customers moving down the funnels? Who are your visitors?
You get all these answers by auditing your site and integrating analytics with your site. A visitor from Texas may not have the same value as a visitor from Arizona or any other region. By performing regular audits, you’ll get insights about which visitor or region to optimize for and tweak your strategy so as to spur valuable traffic.
Mistake#5 Overlooking page titles and Meta descriptions
When you search for something on Google, all the top-ranking search results have your answer; however, you click on the second result.
Why? Because the number two listing is more relevant to what you’re looking for, it’s detailed and it gives you a preview of exactly what are you going to find inside.
It doesn’t matter if your website had more backlinks or better quality on-page SEO, Google is going to overlook all that when confronted with user metrics.
The people at the top aren’t just paying most, but they’re acquiring lots of clicks which in turn helps Google make more money.
Moz recommends Meta description length between 50-160 characters and they ought to be precise and persuasive enough to convince the searcher to click on it. If your Meta descriptions are exceedingly long, Google is going to trim it to 155-160 characters, which may negatively impact its eloquence. Moreover, insert keywords in the title tags and Meta descriptions, preferably somewhere closer to the beginning.
You’ll observe more clicks on your search result and Google is going to take notice of this development as well.
Bringing it All Together
Ranking at the top of search results is a huge feat, and those who have managed to achieve it keep their audience at the forefront while optimizing for SEO. As Google’s algorithm revolves around users’ happiness; if users are happy, Google will be happy and reward you by upping your site’s ranking. You can also check tech expert hub for more tech and digital marketing related posts.